Résumé, Gina Blake

Experience

Prioritized the roadmap and articulated business requirements for DTC/B2B features, based on key metrics, user research and feedback, and insights from data analysis of in-market products.
Developed a streamlined process for gathering retailer pricing data via third-party APIs, working with offshore teams to standardize data and with developers to build out automated solutions.
Conceptualized, presented, and built a new partner portal for internal/external partner users to manage customers, look up policy information, and flag potential fraud.
Implemented real-time credit risk checks within purchase flow using third-party APIs, built photo verification tools to establish proof of condition, and implemented improved user flow for adding items to a quote; all helped drive more accurate underwriting and a lower loss ratio for partners.
Collaborated with Product Marketing to compose and edit written content in application and transactional emails to ensure all user-facing communications were on-brand and on-message.

Shepherded projects from concept ideation through execution of all deliverables, such as printed marketing collateral, production of photography shoots, event design and materials, ad buying and placement, e-commerce website design, and other bespoke marketing opportunities.
Cultivated and owned all client relationships, advocating on behalf of each client to ensure their unique needs were met and exceeded during internal strategy and planning meetings.
Identified clients’ key success metrics and strategized collaboratively with them on how to meet stated goals, based on market trends, analysis of customer behavior, and competitor research.
Scheduled, maintained, and proposed enhancements for clients’ content strategies, including copywriting and editing, e-commerce merchandising optimization, and marketing roadmap.

Pro Sign Company

Executed more than 350 full site conversions across the Northeast for a major petroleum brand.
Owned and managed all phases of multiple concurrent projects, navigating a complex partner structure of distributors, franchisees, and corporate stakeholders.